Kunel Gaur envisioned what notorious brands would resemble in a tragic monochromatic world. The test, by diminishing brands to a cleaner structure, made some satisfying plans that would stand apart on the racks among the vivid over designed items who follow a comparative recipe. By utilizing just highly contrasting, the designer offers more refined bundling that comes to the heart of the matter, without decorations. Through this venture, Kunel brings up the issue of brand character. Without a logo, without typography, without emblematic shading, the item is changed, seeming diverse to us. We have a moulding of our insight passed on and on the off chance that we change it, we are pushed to ponder the significance of designs and how much decrease can happen without losing all importance yet to make another importance.
This brief required me to use the principles and elements of Notan to reimagine a local brand, stripping a product down to its basics.
The product I worked on is Rascals by Mister Sweet.
